A refreshed identity with a clear vision

Brightwipe is one of Australia's leading lens care businesses.

With strong distribution across chemists and pharmacies nationwide, the business was successful but the category was stagnant.

Through consumer research, we developed out a brand strategy to shift perspective of their brand:

From a product-focused lens care brand to a growth-focused eye care accessories company.

The team are backing the change with a broader business strategy shift - moving from a functional tool to a must-have accessory.