Superboost

Brand refresh for sports challenger

Superboost had the recipe for success - an all-star lineup of celebrity sports investors, a product that tastes amazing and strong distribution.

But something wasn’t clicking at shelf.

They came to Mind Control for a complete overhaul, rethinking the brand from the ground-up for more impact.

SERVICES

Brand strategy

Brand identity refresh

Packaging design

The original Superboost bottle was cluttered and ambiguous.

As a new brand, shoppers would glance for a moment and assume it was an iced-tea or a milk product.

We worked with the team to rebuild the brand entirely - a new bottle silhouette, impactful branding and clearer messaging.

The result was an immediate uplift in sales across 7-11 and Woolworths.