Fomin

Brand refresh for retail expansion

Fomin was already an incredibly successful DTC brand when they reached out to us.

They had a thriving Amazon business and early discussions with national retailers across the United States.

We worked with Fomin to rebuild their identity and packaging design for scale. A new brand system designed for retail shelves.

The end result helped improve rate of sale in key retailers like Erewhon, whilst help to secure ranging in CVS and more nationally.

SERVICES
Brand identity refresh
Packaging design
NPD packaging design

Clean and clear

The new Fomin design system provides solid brand blocking on shelf. The cream top helps pull the range together and act as a cohesive billboard to capture attention.

A revised hierarchy makes the design easy to scan.

New types, improved colours and clear icons brings the overall design together for a strong, impactful brands.