The desserts escaped the deli

We’ve been working with Fresh Fodder for over a year to overhaul its brand identity, beginning with the Greek dips that built its reputation.

The new dessert range was a natural extension of the brand, but it introduced a new design challenge: how do you communicate macro-counting clarity without stripping away indulgence and taste appeal?

Our design balances both. Clear, functional nutrition cues give shoppers the information they need, while rich colours and illustrations give a more expressive visual system make the desserts feel every bit as delicious as they are.

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