Undo This Mess

Challenge without being challenging

The cleaning category is dominated by multi-national organisations with brands that feel like they were made for your parents (because they were).

We threw out the typical playbook and focused on creating a brand with an opinion and a voice. It’s intense, but it’s a controlled chaos.

One of our core tenets in building the brand was to challenge the mainstream brands way of business, without being challenging to the shopper to understand. At a glance, it looks like a mess. But underneath, it speaks to the millennial target demographic in a way that quickly says “this has been made for you”.