Fresh Fodder Refresh

A bold evolution for one seriously quirky dip brand

Fresh Fodder isn’t your typical dip brand. Built on quality ingredients, a larger-than-life personality and a slightly unhinged sense of humour, it had already earned plenty of love from shoppers.

But the brand was caught in the messy middle. It wasn’t fully embracing its role as a quirky challenger, nor was it using the familiar category cues that help products sell. The personality was there, but the packaging lacked consistency, quality cues and enough impact across the range.

We partnered with Fresh Fodder to evolve its brand identity, packaging and digital world. Our goal was to build a more cohesive and scalable brand system - one that could strengthen its presence on shelf, stretch into new categories and support future growth without losing the weirdness that made Fresh Fodder worth noticing.

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SERVICES
Brand identity refresh
Category insights and research
Consumer testing and validation
NPD packaging design
Photoshoot and brand world
Website Design
Fresh Fodder Refresh

Brand identity and packaging refresh

The refresh began by strengthening Fresh Fodder’s most distinctive assets. We refined the logo and rebuilt the mascot to make him more recognisable, expressive and useful across the entire brand world.

On pack, we introduced a consistent masterbrand palette of blue and beige, paired with bold variant colours to make the range easier to navigate. Oversized food illustrations bring the flavour to life, while the mascot interacts with ingredients to create a stronger connection between Fresh Fodder’s personality and its products.

We carried the brand’s irreverent voice through every detail, from playful taglines to warnings like “may vanish mid-conversation.” The result is a more cohesive, premium and scalable packaging system - one that performs harder on shelf while still feeling unmistakably Fresh Fodder.

Fresh Fodder Refresh
Fresh Fodder Refresh

Bringing it all together online

The new website brings the entire Fresh Fodder world into one place. Bold photography, playful interactions and the brand’s irreverent voice work together to create an experience with just as much personality as the packaging.

Designed to showcase the full range and make products easy to explore, the site gives Fresh Fodder a digital home built for wherever the brand goes next.

Fresh Fodder Refresh
Fresh Fodder Refresh

Building a world beyond the pack

With the new identity in place, we created a suite of brand assets to bring Fresh Fodder’s personality to life beyond the supermarket shelf.

The shoot combined bold colour, playful compositions and plenty of food appeal, creating a flexible image library for web, social and campaigns. Every shot was designed to feel unmistakably Fresh Fodder: fresh, slightly unexpected and full of character.

OUR WORK

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Pablo & Rusty's
Pablo & Rusty's
Brand campaign
Brightwipe
Brightwipe
Brand identity refresh & packaging
Undo This Mess
Undo This Mess
New brand creation
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