A 20-year-old brand’s first brand campaign

Deciding to invest in brand advertising for the first time is a mega decision. The leaders at P&R understand the value of long-term brand building, but it’s a constant tradeoff with the drive for short-term results.

We worked with Pablo & Rusty’s leadership for a over a year to define, refine and redevelop their overarching brand strategy and create an advertising campaign worthy of their first major investment. Our consumer testing and validation process helped us land on a concept that drove 60% higher brand recall compared to other creative routes.

We shot the photography in-house and created a platform for the brand to invest in and build for years to come.